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Cannabis Legalization Needs Better Guardrails: A Researcher's Perspective

By Ryan S. Sultan, MD
Assistant Professor of Clinical Psychiatry, Columbia University
Director, Cannabis Safety and Mental Health Informatics
March 29, 2026

I support cannabis legalization. I also believe the way we are doing it is failing. As a psychiatrist and cannabis safety researcher at Columbia, I have seen the data firsthand: unlicensed retailers outnumber legal ones, youth access is poorly controlled, product labels are unreliable, and safety testing is inconsistent. Legalization was the right call. But without potency caps, enforced age verification, mandatory lab testing, and federal oversight, we are building a consumer market on a foundation of wishful thinking.


Note: This is an opinion piece based on my research and clinical experience. The data cited come from our CASNY study at Columbia University, published literature, and national statistics. The policy recommendations are my own.


I Support Legalization. I Do Not Support What We Are Doing with It.

Let me be direct about where I stand: cannabis prohibition was a failed policy. It criminalized millions of people -- disproportionately Black and Latino Americans -- for using a substance that is, by most pharmacological measures, less dangerous than alcohol. The social justice case for legalization is strong and I agree with it.

I also study cannabis safety for a living. I direct the Cannabis Safety and Mental Health Informatics program at Columbia University. Our team has spent years examining what happens when cannabis enters the legal marketplace -- how it is sold, to whom, at what potency, with what safeguards, and with what accuracy in labeling.

What we have found is that the promise of legalization -- a regulated, safe, controlled market that protects consumers and reduces harm -- is not being fulfilled. Not because legalization was the wrong idea, but because we are implementing it with staggering inadequacy.


The Data: What Our CASNY Research Shows

Through our Cannabis Access and Safety in New York (CASNY) study, we sent a 22-year-old secret shopper into 37 cannabis stores -- both licensed and unlicensed -- across New York City. The findings were striking.

On youth access: Unlicensed retailers were significantly less likely to verify customer age. They sold cannabis at lower prices and used marketing strategies -- cartoon signage, placement alongside candy and energy drinks -- that are functionally targeting young people. In a city where illegal shops have far outnumbered legal ones, this represents a systematic failure of the consumer protection framework that legalization was supposed to create.

On product labeling: We analyzed 88 products from licensed and unlicensed retailers. Products from unlicensed shops were less likely to include basic information: identification as a cannabis product, THC potency, standard dose, expiration date, child safety warnings, or poison control information. They were more likely to feature child-oriented design elements like cartoons on the packaging.

On chemical safety: When we tested products in Columbia's mass-spectrometry laboratory, we found discrepancies between what retailers reported on their labels and what the products actually contained. This is not an academic finding. It means consumers are making dosing decisions based on unreliable information.


The THC Potency Arms Race

Here is a trend that should alarm anyone paying attention: the average THC concentration in cannabis has increased dramatically over the past several decades. What was once a plant with 3-5% THC is now routinely sold at 20-30% THC in flower form, with concentrates reaching 80-90% THC.

This is not the same drug that was used in the 1970s. The dose-response relationship matters. Higher potency cannabis is associated with:

Yet there are no federal limits on THC potency. Most states have no potency caps at all. The market is driven by consumer demand for higher-potency products, and the industry is happy to oblige. This is the equivalent of selling Everclear alongside beer and calling it a regulated alcohol market.

We do not let pharmaceutical companies sell medications at whatever dose they choose. We do not let alcohol manufacturers produce and sell products at unlimited proof without regulation. Why are we doing this with cannabis?


The Youth Access Failure

The central promise of legalization to parents, educators, and public health advocates was this: a regulated market will be harder for young people to access than the black market.

Our CASNY data suggest the opposite may be happening in New York. When unlicensed retailers dramatically outnumber licensed ones, when those unlicensed shops do not check identification, when they use youth-oriented marketing, and when they sell at lower prices -- the net effect is a market that may be more accessible to young people than what existed before legalization.

This matters because the developing brain is uniquely vulnerable:

As a child and adolescent psychiatrist, I see the consequences of this failure in my clinical practice. The teenagers and young adults coming to me with cannabis-related problems are not using the low-potency plant their parents' generation experimented with. They are using high-potency concentrates, vape pens purchased from shops that never asked for their ID, and edibles in packaging that looks like it belongs in a candy aisle.


The Safety Testing Gap

Consider what happens when a pharmaceutical company wants to sell a product to American consumers. The drug goes through preclinical testing, Phase 1-3 clinical trials, FDA review, and post-market surveillance. The entire process takes years and costs billions. Every batch is tested. Every label is verified.

Now consider cannabis. It is consumed by tens of millions of Americans. It is inhaled, ingested, and applied topically. And it is subject to -- at best -- inconsistent state-level testing requirements that vary wildly in what they measure, how they measure it, and how they enforce compliance.

Our own research and the published literature have documented:

The chemical composition of cannabis smoke and vapor has not been adequately studied. We do not know the full range of compounds consumers are inhaling. We have not accurately characterized how profiles of cannabinoids, terpenes, and other potentially harmful compounds vary across cannabis samples and modes of administration. This information is foundational for crafting effective safety regulations, and we do not have it.


What Other Countries Do Better

The United States is not the only country grappling with cannabis regulation, but it may be doing it the worst among developed nations that have legalized.

Country Approach Key Difference from U.S.
Canada Federal legalization with standardized testing, plain packaging, strict marketing restrictions, THC limits on edibles (10mg per package) Federal coordination; no youth-oriented branding allowed; mandatory standardized testing
Uruguay Government-controlled supply chain with price controls and purchasing limits State controls supply; removes profit motive from potency escalation
Netherlands Licensed coffeeshop model with purchasing limits (5 grams) and no advertising Strict limits on quantity; zero tolerance for marketing
United States State-by-state legalization, no federal framework, inconsistent testing and labeling, minimal marketing restrictions Most commercially permissive; least coordinated

Canada's model is instructive. When Canada legalized cannabis federally in 2018, it implemented standardized packaging requirements (plain packaging with health warnings), strict marketing restrictions (no lifestyle advertising, no appeal to youth), and mandated THC limits on certain product categories. Is Canada's system perfect? No. But it starts from a position of public health priority rather than commercial permissiveness.

The United States, by contrast, has created the most commercially permissive cannabis market among legalized nations, with the least coordinated regulatory framework. The result is predictable: a market that prioritizes profit over safety.


Specific Policy Recommendations

Based on our CASNY research, the published literature, and my clinical experience, I recommend the following:

  1. Potency Caps: Federal limits on THC concentration in consumer cannabis products. A reasonable starting point would be 15-20% THC for flower and proportionate limits for concentrates and edibles. High-potency products could remain available with additional regulations, labeling, and potentially age restrictions beyond the standard 21+
  2. Age Verification Enforcement: Meaningful penalties for retailers -- licensed or unlicensed -- who sell to minors. This means funded enforcement operations, not just regulations on paper. States should allocate a portion of cannabis tax revenue specifically to compliance monitoring
  3. Mandatory Independent Lab Testing: Every cannabis product sold in a legal market should undergo standardized testing by accredited, independent laboratories for THC/CBD content, pesticides, heavy metals, microbial contaminants, and residual solvents. Testing standards should be federally defined and nationally consistent
  4. Marketing and Packaging Restrictions: Ban child-oriented packaging, cartoon imagery, and marketing that appeals to minors. Require plain packaging with standardized health warnings, modeled on Canada's approach. Restrict advertising placement and content
  5. Standardized Labeling: Federal requirements for accurate, standardized labels that include verified THC/CBD content, serving size, ingredients, allergens, warnings, lot numbers, testing laboratory, and expiration date
  6. Federal Research Investment: Remove Schedule I barriers to cannabis research. Fund foundational studies on the chemical composition of cannabis smoke and vapor, long-term health effects of high-potency products, and the efficacy of various regulatory approaches. We cannot regulate what we do not understand
  7. Federal Oversight Body: Establish a dedicated federal agency or division responsible for cannabis regulation, working in coordination with state agencies. The current patchwork is failing
  8. Social Justice Provisions: Expunge non-violent cannabis convictions. Ensure that the communities most harmed by prohibition benefit from legalization, not just the corporate interests that have dominated the licensed market
  9. Unlicensed Retailer Enforcement: States must adequately fund and execute enforcement against unlicensed retailers. In New York, the failure to control the illegal market has undermined every other regulatory objective
  10. Financial System Integration: Amend federal banking laws to allow cannabis businesses to operate through the financial system. Cash-only operations increase crime risk and make regulatory oversight nearly impossible

The Political Reality

I am aware that some of these recommendations will be unpopular with the cannabis industry, which has spent considerable resources opposing potency caps and marketing restrictions. I am also aware that some will be unpopular with advocates who view any regulation as a slippery slope back to prohibition.

Neither of these positions withstands scrutiny.

We regulate alcohol -- proof limits, age verification, marketing restrictions, manufacturing standards. We regulate tobacco -- ingredient disclosure, advertising bans, health warnings, age restrictions. We regulate pharmaceuticals exhaustively. The argument that cannabis should be exempt from consumer safety regulation is not a pro-freedom argument. It is a pro-negligence argument.

And the political maneuvering that keeps cannabis as Schedule I -- with some lawmakers citing outdated and debunked arguments that contradict the Department of Health and Human Services' own scientific recommendations -- is not protecting anyone. It is preventing the research we need to regulate intelligently.

The absence of stringent federal regulation is not an oversight. It is a ticking time bomb for consumer safety and public health.


What I Tell My Patients

In my clinical practice, I see patients across the age spectrum. When cannabis comes up -- and it comes up frequently -- I tell them the same thing I am writing here:

Cannabis is not inherently evil. It is not inherently safe, either. It is a psychoactive substance with real effects on the brain and body, and right now, the products available to you may not contain what their labels say they contain, may not have been tested for contaminants, and may be far more potent than you realize.

If you choose to use cannabis, buy from licensed retailers. Start with lower doses than you think you need, because the label may be wrong. Do not use high-potency concentrates unless you fully understand the risks. Keep cannabis products away from children. And if cannabis use is causing problems in your life -- anxiety, motivation, relationships, work -- seek help. Up to 30% of users develop a use disorder, and treatment works.

For parents: talk to your children about cannabis with the same honesty you would use for alcohol. The "just say no" approach failed. What works is accurate information about actual risks, delivered without hysteria but without minimization.


The Bottom Line

Cannabis legalization was the right policy decision. The way we are implementing it is not.

We have data showing that the current system fails to protect youth, fails to ensure product safety, fails to provide accurate consumer information, and fails to control the unlicensed market. We have evidence from other countries that better approaches exist. We have specific, implementable policy recommendations grounded in research.

What we lack is the political will to treat cannabis regulation with the seriousness it demands. That needs to change. Not because I am anti-cannabis -- I am not -- but because I am pro-consumer, pro-safety, and pro-evidence. And the evidence says we can do much better than this.


Frequently Asked Questions

Does Dr. Sultan support cannabis legalization?

Yes. I support legalization in principle, including the social justice rationale for ending criminalization. My concern is with implementation, not the policy direction. Current systems have critical failures in consumer safety, youth access prevention, product quality control, and regulatory enforcement that demand stronger guardrails and federal oversight.

What are the biggest problems with current cannabis regulation?

The biggest problems include: the proliferation of unlicensed retailers that outnumber legal shops in markets like New York, inadequate age verification allowing youth access, unreliable product labeling with discrepancies between labeled and actual THC content, insufficient contaminant testing, a THC potency arms race with no federal limits, and fragmented state-by-state regulation without federal coordination.

What cannabis policy changes does Dr. Sultan recommend?

I recommend potency caps on THC content, enforced age verification with meaningful penalties, mandatory independent lab testing for all products, restrictions on youth-oriented marketing and packaging, standardized federal labeling requirements, investment in cannabis safety research, removal of Schedule I research barriers, and establishment of a federal oversight body coordinating with state agencies.

How do other countries regulate cannabis better?

Canada implemented federal regulation with standardized testing, plain packaging requirements, strict marketing restrictions, and THC content limits on edibles. Uruguay established a government-controlled supply chain with price controls. The Netherlands uses a licensed coffeeshop model with purchasing limits. These approaches prioritize public health alongside legal access, rather than treating cannabis as a purely commercial enterprise.


Further Reading

Concerned About Cannabis Use?

Dr. Ryan Sultan is a board-certified psychiatrist specializing in substance use and cannabis research at Columbia University. For clinical consultations regarding cannabis use, dependence, or mental health effects, contact our office.

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